Online Marketing Strategist

A champion of website development, search engine optimization and social media tools and technologies, with a track record of successfully implementing SEO and lead generation strategies. Constantly up to date with the evolving technologies in digital media, online marketing, search tools, web 2.0, and design. Working closing with clients, agents to create innovative, effective web projects and advertising campaigns.

For more portfolio work, visit BusinessAttraction.Co/Portfolio

Here’s a partial list of the online tools and application I have expertise in:

• Blogging & Syndication (WordPress, Blogger, Tumblr, Technorati,Typepad, Squidoo, Livejournal etc)
• —Google Web Properties (Google Webmaster Tools, Google Analytics, Gmail, Google Plus, Google Docs, Google Apps)
• Autoresponders (Aweber, GetResponse, Mail Chimp, Icontact)
• Keyword Research with Market Samurai, Google Keyword Tool, Long Tail Pro, Traffic Travis
• Content Management Systems (WordPress.org, Drupal, Magento, Joomla) —
• Social Bookmarking (Onlywire, Twitter, Stumbleupon, Digg, —Del.icio.us, Reddit, Pinterest, Buzzfeed, FARK, Slashdot etc)
• Podcasting (Audacity & Garage Band)
• Article Writing and Distribution (Ezine Articles, Hellium, ArticleCity, Article Dashboard, Article Snatch, GoArticles)
• Video Producer & Editor (Windows Movie Maker, iMovie, Camtasia, Screenflow, Jing)
• Animation Demo Videos (for Product launches, Concept illustration, Branding)
• Video Marketing (Youtube, UStream, Viddler, Animoto, TubeMogul)
• Social Media Platforms (Linkedin, Facebook, Youtube, Twitter, Pinterest, Google+)
• Adobe Suite (Photoshop, Adobe Professional, Dreamweaver)
• Copywriting (Web copy, Ad Copy, Long form Sales Copy)
• Mac Programs and Applications (iLife, iWork, Keynote, iMovie)
• Microsoft Office (Word, Excel, Powerpoint)
• Creative Content Producer (text, audio, video and multi-media)
• HTML Editors (Dreameweaver, Kompozer)
• Social Media Management Tools (Tweetdeck, Hootsuite)
• Search Engine Marketing (SEM), Paid Per Click (PPC) aka Google AdWords, Google Merchant Center, Bing Advertising.
• Search Engine Optimisation (SEO) and Link Building Campaigns

The online and social media space is constantly evolving, hopefully by the time you read this I would have gained experience in another 20 tools.

BUSINESS ATTRACTION                    Sydney  - 2009 to Present.

Online Marketing Consultant and Strategist

I’ve been running my own online marketing consulting business for the past 3 years, specialising in website development, social media and implementation of SEO campaigns for both offline businesses and online companies who require the need to outsource their online marketing activities:

★ Developed websites and implemented search engine optimization for The Junction Works (NPO), Power Smash Repairs Pty Ltd, The Lighting Centre, Ivy florist, Oops Mystery Shopping (and more local businesses) to effectively drive brand awareness, engagement and traffic to their website and social media pages.

★ Achieving Google search engine rankings for local businesses as well as globally for my own niche websites through implementing successful SEO and backlinking campaigns.

★ Experience in web content creation and digital media for a company’s website, newsletters, social media pages to encourage social engagement and build a strong online presence and brand (includes but not limited to Facebook, Youtube, Twitter and other feeder technologies).

★ Acting as Marketing Director & Social Media Manager for the Campbelltown Chamber of Commerce Board of directors by updating social media networks and identifying marketing opportunities with local newspapers, local radio, government organisations and local businesses.

★ Consulting to local businesses in the areas of website design, digital marketing, ecommerce and local search engine optimisation.

★ Assess current social media marketing strategies to determine rate of return. Identify and tap into new social media channels to optimize ROI and fuel revenue growth.

Business Attraction’s Website can be found at BusinessAttraction.Co

 Member of the Google AdWords Engage for Agencies Program.

Google Engage supports agencies that specialize in search engine marketing (SEM), search engine optimization (SEO), website development and online advertising.

June 2011 to Present

Inbound Marketing University

Inbound Marketing Certified Professional

Honors distinction awarded in April 2012

HootSuite University

Social Media Certified Professional 2012

Google AdWords Certification Program

Competency in Google AdWords & Display Advertising 2011

University of Western Sydney 

BA in Business 2002

Kaplan Professional

Graduate Diploma in Applied Finance 2007