GroovePages Review 2022 – Free Sales Funnel Builder & ClickFunnels Killer?

If you’re after a easy-to-use free website and sales funnel builder, then you need to check out GroovePages.

I bought’s lifetime deal which includes GroovePages Pro.

So I’m going to give you my no-fluff honest opinion of the software’s FULL capabilities.

Ok, let’s dive right in.

What Is GroovePages?

In a nutshell, GroovePages is a drag-and-drop website and funnel builder that lets you create:

  • Stunning landing pages
  • High converting sales funnels, and
  • Full-fledged menu navigation websites
groovepage review

But first… the question on everyone’s mind.

Is GroovePages Really Free?

YEP! In your free account, you can can build up to:

  • 3 funnels OR
  • 3 website projects and
  • Add up to 3 custom domains.

No free trial for 14 days or 30 days.

No credit card required.

GroovePages is FREE for life

Plus you’ll also get access to:

  • The full edition of GrooveAffiliate (affiliate management system) and
  • GrooveSell (their shopping cart and sales management software).

But hurry up and secure your Free account below because…

In their July 2021 announcement, the Free account features will reduce down to 1 custom domain integration once they go out of BETA (end of this year).

GroovePages Bonuses

Before we cover all the GroovePages features, pros and cons, I want to get you up and running using the software quickly.

As a thank you for signing up to your free GroovePages account through my referral link – I’ve included these additional bonuses with your free account.

BONUS 1 – GrooveFunnels Training Course

Over 40+ detailed step-by-step training on how to use:

GroovePages, GrooveSell, GrooveAffiliate, GrooveMember, GrooveMail and GrooveBlog etc and more!

Here’s a sneak peak inside the quick-start training members area.

groovepages bonuses

BONUS 2 – Sales Funnel Training & Planning Workbook

The quick-start training will help you with implement and use GrooveFunnels.

BUT you will need a sales funnels strategy in place to build your own email list.

Use my sales funnel planning workbook to build simple yet seriously effective sales funnels that convert leads into sales – in 5 simple steps! 

You get this workbook that I give to my paid clients for free with checklists and examples to guide you.

groovepages bonus

BONUS 3 – High Converting Opt-In Funnel Template

Not a website designer?

CLONE my high converting GroovePages opt-in template in a flash.

These templates may look simple but they CONVERT.

All you need to do is make a few small changes to these templates and use them to build your email list and customers on auto-pilot.

Groovepages templates clone
Opt-in Page Template
Groovepages templates clone
Thank You page template

GroovePages is only ONE app within the Groove Platform.

If you haven’t already done so, read my review to see the remaining apps you get on the lifetime plan.

If you’ve read the review and thinking of investing in their lifetime deal, then check out my bonuses for the Lifetime plan below.

Now If you’ve used ClickFunnels or Kartra before …

Then you would know that sales funnels increase conversion rates and drive sales.

I really like ClickFunnels and love what Russell Brunson teaches.

So this review is not meant to talk poorly about ClickFunnels.

It’s a great company but it’s also expensive compared to what GroovePages is offering.

So if you’re wondering…

Is GroovePages better than ClickFunnels?

If you asked me that question in May 2020, my answer would be a big NO.

But fast forward to August 2021, my answer has changed to a definite YES.

All the bugs have been ironed out and the GroovePages is fully functional.

Formatting and stying your web pages is far more intuitive on GroovePages than ClickFunnels.

I’m convinced GroovePages and all the apps within the suite will supersede ClickFunnel and…

Become a very powerful and affordable platform for all business owners and digital marketers.

Here’s another reason why I’m confident GroovePages will be better.

The man behind GroovePages and is also the creator of Kartra.

Mike Filsaime & GroovePages

mike filsaime & groovepages

Mike Filsaime, is the creator of multi-million dollar software companies like Kartra, Webinarjam, and Everwebinar.

I bought the WebinarJam lifetime deal back in 2013 and glad I did.

It saved a fortune in GoToWebinar fees over the years. 

Mike pioneered ‘viral marketing’ with his launch of Butterfly Marketing in 2006.

He was implementing ‘order bumps’ on old school HTML web pages before ClickFunnels was invented.

order bump - groovepages
Order bumps are available in GrooveSell and it’s FREE too!

The man is legit and no novice.

He’s now the co-founder of Groove Digital and their suite of 20+ GrooveFunnel apps.

You can read about all the Groove apps, their pros and cons here.

So whilst GroovePages may seem like the new kid on the block.

It’s founded by veterans who have decades of experience in building successful digital marketing software.

I hear a lot of people say that GroovePages is buggy and that it doesn’t compare to ClickFunnels.

You’ll be surprised to see how much GroovePages has changed over the last 10 months.

It’s now my go to sales funnel builder and I no longer have to pay $297 per month with ClickFunnels.

GroovePages Templates

You can build full fledged websites and sales funnel pages in a snap by choosing from their gallery of professionally designed templates.

There’s plenty of templates on the free plan however upgraded customers get access to the entire gallery of templates.

groovepages templates

I think the templates are great for inspiration and design ideas.

But to up-level your pages and make them unique from others who are ALSO using the same templates, I recommend creating your own custom graphics.

If you have great sales copy with matching custom graphics, it’s going to increase your sales conversions significantly.

I’ve always struggled with design and could not justify hiring expensive graphic designers.

Not anymore.

Now I use a graphic design tool called ClickDesigns and it’s amazing!

The banner below was created WITHOUT any design skills and under 60 seconds.

Just point-and-click, drag-and-drop, then export!

Click the banner to learn how you can create stunning custom website, blog and funnel graphics without any design skills.

Clickdesigns review

Key GroovePages Features

Here are the key features in GroovePages Lifetime version that makes it unique.

How it compares to ClickFunnels.

Plus what I like and don’t like about it.

Unlimited Websites & Sales Funnels

In your Free Groove account, you only can create 3 sales funnels or websites for free.

GroovePages PRO is UNLIMITED everything of GroovePages and is in the Lifetime plan.

  • ClickFunnel charges $297 per month for unlimited sales funnels.
  • That’s $3,564 in yearly fees with Clickfunnels.
  • You could reinvest that money back into your business and hire a virtual assistant instead.
  • Save yourself the $297 per month and use your free account to create websites and funnels on Groove instead.

Free Hosting & Bandwidth

Hosting all your landing pages, websites, and sales funnel on GroovePages is free.

  • Again, that’s free lifetime hosting.
  • For WordPress hosting, I pay Cloudways $179 per year.

Going forward, I will be hosting my niche websites on GroovePages.

Can you imagine how much this will save you in a lifetime? Priceless.

Unlimited Custom Domains

In your Free Groove account, you can only connect 3 custom domains for Free.

In Groovefunnels’ Lifetime plan, you can connected unlimited custom domains in GroovePages.

When you host and publish your pages on GroovePages, you’re allocated a subdomain.

  • Example:

If you like to use your own domain URL instead of their subdomain, you can do that too.

  • So: —> 

This means you can brand every landing page and website using your own domain name URL.

ClickFunnels’ has a limit of 3 custom domains on their base plan and with GrooveFunnels platinum plan you can connect UNLIMITED custom domains.

One-Click Free SSL Certificate

The primary reason why you would need an SSL certificate is to keep sensitive information encrypted.

Groovepages ssl
  • Google has gone on record saying that SSL certification is a ranking factor.
  • So having HTTPs on your domain is necessity for ALL websites (not just e-Commerce stores).

You don’t have to worry about creating a Cloudflare account and configuring it to obtain and SSL certificate anymore.

Once you connect your domains to and change your name servers, SSL certificate is automatically installed.

Faster Page Load Speeds

GroovePage’s technology allows your pages to load really fast.

Here’s why:

  • Unlike ClickFunnels, GroovePages publishes your .html page to the web.
  • Which means your site actually exists on the web.
  • A site like ClickFunnels has to render your site every time the page loads.
  • That means you need to worry about Uptime as well as slow load times.
  • This can affect your SEO and ads costs if you’re running ads.
  • Your pages are hosted with the best servers in the world (Amazon servers)

“We load faster or as fast as any page on the internet”

Groove Digital

I ran GroovePages’ website through Pingdom to test their page speed:

Groovepages website speed

Not too shabby at 1.13 seconds page load time given it had a lot of images.

Build Entire Websites With Full Navigation + Funnel Pages

One thing ClickFunnels does well is funnels. 

But it’s not built to handle full-fledged websites with navigation menus PLUS funnel pages the way GroovePages can.

Unlike other page builders, you have to sticky tape together your websites and funnel pages.

With GroovePages, you don’t have to.

You can build your entire website and funnel pages in one project and dashboard.

GroovePages website editor is much easier and intuitive to use.

groovepages funnel tab
  • To add a new page to your website, click the + button.
  • To rearrange the order of your website menu, drag the tabs up or down.
  •  Click the + button again to add a funnel page like an ‘Upsell’ and ‘Thank You’ page.
  • To hide funnel pages from your website menu, drag them under the ‘Hidden Pages” section
  • There is a separate funnels tab for you to create funnel pages
  • All these pages are now interlinked automatically unlike ClickFunnels

How cool is that? 

Your website, landing pages, and entire sales funnel are on ONE project and dashboard.

I use to not like styling the pages however since they’ve ironed out all their bugs – GroovePages is now fun to use.


Sharefunnels will allow you to share your entire funnel to another Groove user.

This means they can clone and duplicate your funnel in seconds.

The benefit of sharefunnels is that your affiliate link is embedded in your sharefunnels.

People who buy your GroovePages design can clone your funnel pages ASAP.

In order to share funnels you need to log into GroovePages then head to the site that you want to share.

Click on this hamburger icon and select on “Share Site”.

Then a pop out will appear so you’ll need to click on “Add”.

It will generate a link for you so you would copy the link by clicking on the copy icon on the right.

Groovepages sharefunnels

From there you can drag and drop in “designed blocks” or “wireframes”.

Pre-Designed Blocks

If you’re not a web designer, use the premium designed blocks. 

Think of “designed blocks” as pre-designed containers and rows with placeholder images, text, or elements.

Groovepages pre-designed blocks

Currently, you can drag-n-drop the following designed blocks on to your canvas:

  • Alert bars
  • Call to action
  • Content
  • Covers
  • Features
  • Footers
  • Forms
  • Navigation bars
  • Testimonials
  • Title

Let’s say you wanted an alert bar on the top of your website to announce a sale.

Drag one of the pre-designed “Alert bar” blocks onto the canvas and edit the text like so.

Groovepages pre-designed blocks

Wireframe Blocks

Your website, landing pages, and entire sales funnel are on ONE dashboard.

Wireframes help plan the layout of your website.

If you’re a planner, wireframes are a handy tool for website visualization.

It maps out where menus, buttons, content, and images should be placed first.

This is useful if you’re a web designer or want to sell web design services.

Use wireframe blocks in GroovePages as a tool to walk your clients through a website structure.

Groovepages wireframes

Without them getting distracted by colors and images. 

Once your client has approved this wireframe, go back into the editor to add color schemes, fonts, etc

ClickFunnels definitely does not have this.

Mobile-First Indexing

Groovepages was built for mobile-first indexing.

I really like this feature because it’s a major SEO ranking factor.

Groovepages mobile first indexing

Google has stated that from July 2019, all new sites will be indexed using Google’s mobile first-indexing.

This means that Google will now use the mobile version of your website to index and rank your pages.

GroovePages is the FIRST and only page builder where you can build websites and funnel pages with mobile-first indexing.

Control Website Appearance Across 5 Devices

GroovePages allows you to control your web pages and website’s appearance across:

  1. Desktop
  2. Laptop
  3. iPad
  4. Tablet, and
  5. Mobile screens.
groovepages mobile responsive

This is heaven if you’re a web designer (or perfectionist). 

On ClickFunnels, you can only control 2 devices – desktop and mobile.

Email Marketing Integration

GroovePages plan to integrate over 20 email marketing platforms by late 2021.

Currently, you can integrate the following email marketing providers:

  • ActiveCampaign
  • Aweber
  • Campaign Monitor
  • WebForm
  • GetResponse
  • Mailchimp
  • Mautic
Groovepages integrations


Popups are available on Groovepages so that a light box pops up when people click on a button.

groovepages popup lightbox

You can also configure the popup to appear when someone lands or exits the page by clicking under “Type”

groovepages popup
  • Standard = appears only when they click on a button.
  • Entry = appears when someone lands on the page.
  • Exit = appears when someone leaves the page.

My only gripe about the popup is that I use ActiveCampaign and can’t add tags to create email automation work flows.

So you would need to create specific lists inside your email marketing provider instead of creating tags for automation.

Hopefully they have deeper integrations with email providers who have automation workflows later on.

However since I bought’s lifetime, I will be moving my email marketing over to GrooveMail.

There are workarounds to this by embedding email form codes instead by using something like thrive leads.

Embed Videos

You can embed Vimeo, Youtube and GrooveVideos by dragging in video ‘element’ into the page editor.

Click on the video player and enter your Vimeo video ID, Youtube video ID or select your GrooveVideo videos.

Yes… GrooveVideo is integrated in GroovePages so it’s connected.

groovepages embed videos

You can also control the aspect ratio to adjust for size.

Google Maps

Embed Google maps and directions by dragging in Google maps ‘element’ into the page editor.

Click on the default map and and enter a location name or address as you do on Google maps.

Groovepages - google maps

Countdown Timers

Countdown timers are great for showing urgency or when an offer is set to expire.

Embed a countdown timer by dragging in countdown ‘element’ into the page editor.

Groovepages - countdown timers

You can specify the action you like when the timer reaches zero:

  • Do nothing
  • Redirect to another Groovepages’ page
  • Go to an external URL (like an affiliate link)
  • Or add another 24hour to loop the countdown.

Code Embed

Embed codes by dragging in the code embed ‘element’ into the page editor.

The only part I don’t like about this is that you need to click on the little cogwheel for the code source box to open.

Groovepages - embed code

Paste your code and press save!

Progress Bars

To assist a call to action, you might want to add a progress bar on top of an opt-in form.

In the example below, I’ve opened my popup and then dragged the progress bar ‘element’ into the page editor.

Groovepages progress bar

From here, click on the progress bar element inside the editor and the configure tab pops up on your right.

Type the text you want to appear in the progress bar, for example, “progress 50%”.

Connect or Embed GrooveSell Checkout Form

You can embed your checkout forms on your checkout page inside Groovepages .

You will need to create your product funnel inside of GrooveSell first to get the checkout embed code.

Groove Academy has the tutorials to do this since it’s a multi-step process.

But if you refer to the image below, I’ve provided instructions on how to do this

GroovePages - embed checkout forms

Upsells & Downsells

Unlike ClickFunnels, you create your Upsell & DownSell pages inside GroovePages first.

Then add the page URLs you want as an upsell or downsell in GrooveSell.

GrooveSell Funnel: Post transaction URL

I like this method more.

You work on designing your pages in GroovePages then head over to GrooveSell to connect the sales component.

GrooveSell is also free and is already loaded in your free Groove account.

Webinar Integration

Right now you can integrate Go To Webinar, WebinarJam and EverWebinar.

I’m looking forward to seeing GrooveWebinar integration.

By the end of August 2021, you’ll be able to run live webinars and automated through GrooveWebinars.

Mike Filsaime has said that he plans to make GrooveWebinar better than WebinarJam and EverWebinar.

We’ll have to wait until the end of the year to see if it lives up to it’s promise.

Viral Marketing Integration

The Groove Digital team is planning to integrate Butterfly Marketing which is a series of viral marketing strategies.

Don’t know what the heck Butterfly Marketing is?

Well back in 2006, Mike Filsaime launched a course called Butterfly Marketing:

  • It was a huge hit and a game-changer to the internet marketing industry.
  • The theory is that when a butterfly flaps its wings, it causes a tiny change in the state of the atmosphere.
  • Which indirectly causes a tidal wave of events and leads to virality.

A good example of this butterfly effect is Airbnb.

Groovepages - airbnb viral loop
  • Airbnb created a viral loop where they incentivized customers to refer as many people as possible.
  • By offering a reward for each and every new customer that signs up (via referral).
  • This strategy supercharged their growth.

Right now GroovePages has an app integration for PerkZilla.

PerkZilla is a viral marketing campaign builder to help build brand awareness and grow your audience.

SEO Friendly

I love running paid traffic but LOVE free traffic even more.

GroovePages SEO friendly title tags open graph

Here are some of the On-page optimisation you can perform on GroovePages:

  • Site name – Include your website name to appear on Google search result
  • Favicon – add an icon to represent your website on Google search results
  • Page title – add a page title with your target keyword
  • Page URL – enter a page URL with your target keyword
  • Meta keywords – add target keywords and related keywords to your page
  • Meta description – add the description of your page with target keyword and related keywords
  • Open Graph – control the title and description of your page for social media share on platforms Facebook, Twiter, etc
  • H1, H2, H3 headings are available by dragging in headings text element.
  • Images optimization – “alt tags” and “alt descriptions,” are available when you attach images to pages.

What I don’t like – unlike WordPress, you can add schema or rich snippets via a plugin to occupy more Google real estate.

You can’t modify the source code of GroovePages and they don’t have JSON-LD structured data snippets yet.

Google Analytics & Tracking

Google Analytics, ad tracking, and tag management is a MUST for me.

You need Google Analytics to know where your visitors came from and how they interacted on your GroovePages.

I manage my Facebook ad pixel, ad tracking, and analytics tracking on Google Tag Manager.

GroovePages has a place to add Google Analytics, Google Tag Manager, and other tracking codes.

GroovePages - Google Analytics	Ad tracking	Google Tag Manager

Importing Funnels

Import existing funnels that are currently hosted on your website.

  • Paste the URL of the page you want to import in Groovepages (as long as you can improve that you’re the domain owner)
  • The page editor will carry over the images and exact text.
  • It will also import hyperlinks, buttons, colors
  • Some things like countdown timers will have to be reconfigured.
Groovepages URL importer

These would be the key features I would look for in a page and sales funnel builder.

There are more features that are being added on monthly basis.

GroovePages Pricing

GroovePages is free to use.

There’s no 14 day or 30 day trial – just free.

However on the free plan, you’re limited to 3 funnels and 3 custom domains.

To get unlimited everything in GroovePages, you will need to be on the lifetime plan.

Before you upgrade to GrooveFunnel check out my GrooveFunnels review post first.

GroovePages Demo & Tutorial

If you like to see a demo of GroovePages, watch my “20 GroovePages tips and tricks” video below to help you use GroovePages more efficiently.

GroovePages Review & Takeaways

GroovePages and may be the platform you end up building your next funnel with.

Last year I would have said that there was NO way GroovePages stood a chance in competing against ClickFunnels.

Now it’s a definite YES.

Reasons for no previously:

  • There were some major bugs that needed to be ironed out
  • Not all features and integrations are available yet
  • You want to transfer all your funnels from ClickFunnels and have them working ASAP.

If this is you, sign up to the Free GroovePages account here.

This gives you the chance to trial GroovePages for free and upgrade later.

If you’re a ClickFunnels user, try the URL import feature to import your funnel pages.

With over 100,000 paid lifetime users, GroovePages is now the FASTEST growing sales funnel building platform in the world and you have nothing to lose with creating a free account.

Photo of author

Aimee Vo

Aimee Vo is a digital marketing expert with over 12 years hands-on experience in SEO and paid traffic. She publishes content on sales funnels, lead generation, and content marketing with insights from personal experience.