What Is Google Tag Manager?
Google Tag Manager (GTM) is a free tag management platform that enables you to deploy and track marketing data by adding a code snippet to your website or app.
Within Google Tag Manager, you can create tags to track conversions, website analytics, retargeting, and more without the intervention of a developer.
What Is Google Analytics?
Google Analytics is a free web analytics service that allows you to analyze visitors behavior on your website.
It provides valuable insights that can help you with SEO and drive your content marketing.
What is Facebook Pixel?
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to: Make sure your ads are shown to the right people.
Importance Of Tracking Website
Tracking the results of your website plays a vital role in measuring what online strategies are working and what needs to be fixed.
If you haven’t been tracking your marketing efforts, you won’t be able to identify visitor trends and other opportunities to grow your online business.
With Google Analytics, you can see:
- The number of website visits
- How long they stay are on your website
- and how they found your website.
This can be especially helpful when evaluating your website and deciding what to change.
The following metrics are crucial when reviewing your Google Analytics:
- Page Views
- Traffic Sources
- Bounce Rate
- Conversion Rate
Now before you drive any traffic to your landing page or your website….
You should be putting in place your Google Analytics tracking, your Facebook Pixel or any ad tracking codes inside of your GroovePages website.
This applies to any website not just GroovePages.
The bare minimum should be Google Analytics so that you can actually see who is visiting your website.
If you’re new to Groovefunnels, you might want to check out my Groovefunnels review.