Want to learn how to get to the top of Google Search results and rank?
You need to learn Search Engine Optimization (SEO).
But SEO is a massive beast in itself.
You can easily become overwhelmed with all the technicals.
Plus it can be really competitive to rank a given keyword.
What I really want to show you is SEO for beginners.
And how to find keyword research for new website in a really smart way.
In today’s competitive market, SEO marketing is more important than ever.
Search engines serve millions of users per day looking for answers to their questions…
Or for solutions to their problems.
How to Do Keyword Research For A New Website Training
The first step in the process is…
1) Determining Your Niche
Before you begin SEO or building out your website…
The most important decision you will ever make is determining your:
- Niche or
That you want to be in.
This is going to be probably one of the most important decisions you will ever make.
Because your niche site determines the difficulty of ranking on Google…
And the amount of money that you can make from your website.
Let me tell you a story…
Two years ago, I decided to build a local business website for high ticket services.
One of those projects was a concrete driveways website in Sydney.
You might be wondering, “Did you really build it”?
Yeah, I knew nothing about concrete driveways and built it.
I just sat down one day, called up a few builders and asked them….
“what do you do with concrete driveways?”
It took me around 6 to 7 months to create content for it.
Create social media profiles, build an online presence…
And we ended up being on the first page of Google Australia in 6 months.
That’s one thing you can consider when looking at SEO…
Consider “Geo targeting” for keywords in specific cities and countries.
Prior to that, I was thinking to myself:
“This keyword sounds competitive and maybe it won’t make money”.
But you know what?
By month 7, we were able to sell the website for $25,000.
The best part?
I outsourced the content creation and even building backlinks.
I’m not an expert on everything but I know the framework and the strategy to make things work.
Before you start such a venture…
Think of the resources you have at hand.
If you have more time then you probably create most of the content or do the work yourself.
If you have more money, you can outsource it or find people to create that content for you.
Before you even start targeting any keyword, I want you to consider your niche.
Look at who is already dominating on Google and how you can make your website better?
The good news is that you can go for mass markets like health, beauty or finance…
And get tons of free traffic by targeting long tail keywords…
2) What are long tail keywords?
- Long tail keywords are three or more keyword phrases that people search inside of Google.
- They’re usually unpopular because of the low search volume.
- These keywords convert exceptionally well because they’re ultra ultra specific.
There are billions of long tail keywords on Google that are made up of three or more words.
So that’s an opportunity for you to go out there and rank it.
And if you apply what I’m about to show you, this is very very possible.
Ways to find long tail Keywords
Here’s an example of a long tail keyword:
“Why am I not losing weight on Keto and intermittent fasting”
Now, if any of you are in the health niche…
The Keto diet has gone nuts for the last couple years.
And people tend to do the keto diet with intermittent fasting.
Even though this keyword has more than 8 words…
It has a search volume of 720 per month for such a long, long tail keyword.
How do I know this?
1. Keywords Everywhere (Chrome Extension)
- You can find this data on the Keywords everywhere ,
- This chrome extension will show you specific search volumes for specific countries.
- In the image above, you can choose to see the search volume Globally, United States, Canada, India etc
- Keywords Everywhere also shows other related keywords on the right hand column.
- For example, in the below image you will see the long tail keyword “female not losing weight on Keto”.
How else can you find long tail keywords?
2. Use Google Auto Complete Result
- if you typed in your keywords in the search box, just click on it again and Google will provide you a drop down of uto-suggested keywords.
- So if we cross check, “female not losing weight keto”, under the Google suggestion as well as keywords everywhere – it’s exactly the same.
- This is another way of finding long tail keywords without having to pay for a chrome extension (it just doesn’t provide monthly search volumes)
- I use Keywords everywhere because I like to see the volume instantly for different countries as well as see the cost per click.
- I can use Google ads to test if a keyword converts on cold traffic.
- Think about your ideal client and the intent behind the search as we’re going through this demo.
If you can’t think of a long tail keyword, here’s what you do:
3. Start With One Main Keyword Then Narrow It Down
- The easiest way to find a long tail keyword is start with broad topic and type it inside of Google.
- Let’s use “free diving” as an example.
- When you type your keywords, you can see that Google gives you more related keywords
- You can see two to three word phrases to choose from.
- You can start with that one keyword and then branch out to other long tail keywords by using Keywords Everywhere.
4. Use The Alphabet To Find More Keywords
- Another way to find long tail keywords is to use the alphabet.
- So instead of choosing one of the Google keyword suggestions, you can also use the alphabet.
- For instance type in your keyword and “a”
- You can see in the image below, that when you type “a”…
- Google auto-suggestions gives you a bunch of related keywords that contain “ad” as the second word.
- Since I’m in Australia, Google is providing me with related keyword results starting with “a” that people are search for in Australia.
- Again, you can type in “b” after your chosen keyword
- When I type in “b” after “freediving”, I get “free diving breathing techniques” – another long tail keyword.
- You can select that keyword and use Keywords Everywhere to find even more long tail keywords.
- So if we click on that keyword from Google’s auto suggest, in the screenshot below you can see related keywords to your right.
- For example, “how to hold your breath longer underwater while swimming”, that’s really specific.
- You know someone who is typing that really wants to dive badly and know how to hold their breath underwater and while they’re swimming.
- I use Keywords everywhere and you don’t have to use it. Next…
5. Use Searches Related From Google
Another way to find long tail keywords is to scroll all the way down the search results page.
Under the heading “Searches related to ….your keyword”, you have another round of search results.
You can repeat the process to find even more related keywords.
Everyone will have their own process of researching keywords.
I have a more detailed and analytical way of performing keyword research, which takes into account:
- Keyword Difficulty
- SEO competition
- Backlink research etc
But let’s not get technical here.
What I really want to show you is the quick and easy way to get started.
You can use this method for:
- Affiliate marketing
- Drop shipping
- Local consulting
- And more!
If you’re sitting there thinking… “I’m not going to do SEO and want to focus on paid traffic.”
Here’s my suggestion for you:
- When I’m starting out with a new website and have a keyword in mind..
- To see whether I can convert on that keyword, I run paid ads.
- If the keywords converts on cold traffic…
- I build out a website and try to rank for that keyword.
I know a lot of people will tell you to focus on one main traffic method.
This is true in the beginning as it helps you gain momentum and achieve results.
However as you get more experienced, be willing to learn and expand on other traffic skills.
Because over time, as your business grows, you will be using multiple traffic strategies.
But if you’re new to the world of online marketing…
Focusing on SEO in the beginning will help you learn online marketing.
You can use other social platforms to drive traffic to your website and build backlinks.
3. How To Write SEO Content That Ranks Training
4. Grouping keywords
- Keyword grouping is gathering a list of related keywords that have the same intent and a similar meaning.
- You can use them throughout your content to rank for additional keywords and drive even more organic traffic
The reason you’re doing this is because you’re not just ranking for one keyword.
Grouping related keywords allows you to rank for multiple keywords.
This leverages the time and effort that goes to creating the article.
Because in Google’s eyes, the more content you create on the same topic….
You’re saying to Google that this website is relevant and topical.
You can use those variations of keywords throughout the content on your GroovePages website.
Now GrooveDigital will be coming out with GrooveBlog.
If you find a keyword converting, you can research even more keywords and build an authority website using GrooveBlog.
Check out features of GrooveBlog here.
Try grouping keywords that are:
- have the same intent
- or similar meaning.
I could potentially make a website or content around a broad topic of “three free diving breathing techniques”.
Throughout that content I would weave in the main keyword that I want to rank for.
Plus add in the variations of these keywords within the content.
If you’re going to repeat the same word “free diving breathing techniques” in the title…
The the first paragraph and repeatedly throughout the content – that would result as keyword stuffing.
It looks really spammy and you don’t want to do that.
Find variations of these long tail keywords so that you can add in your content.
There’s a thing called “keyword over optimization”.
Throughout the years we had Google algorithm updates like “panda”, “penguin”.
Over stuffing keywords of your website is definitely REAL.
So take that in consideration when you’re building out your website.
5. Keyword Research Tools
These are some keyword research tools I use personally.
Try not to use too many tools because it’s not about the tools…
It’s about the process and the implementation that gets you results.
- Ahref is the gold standard in keyword research tools.
- It’s super powerful tools and you probably won’t even need all the advanced features .
- What it does is cut down the research by giving you things like “keyword difficulty” score.
- You can check your competitors backlinks, see how many pages they have.
- You can audit your website and have Arefs tell you the changes you need to make on your website
- As well as heck your ranking of your keywords in Google.
- SemRush is more affordable than Ahrefs
- You can use Semrush to find keywords for SEO and pay-per-click advertising
- Great if you’re on a budget but need the features in Ahrefs.
- A chrome extension that was used in the example of looking for long tail keyword
- It’s very affordable and cost $10 for 100,000 credits
- Answer the public provides you with keywords relating to the questions people are asking.
- It also provides you with hundreds if not thousands of long tail keywords.
- This gives you a feel of the problems and challenges that people are searching on Google.
- Ubersuggest is a freemium tool provided by Neil Patel.
- It allows you to find long tail keywords, related keywords and search volume.
- There’s a lot to like about Ubersuggest, I “suggest” you check them out.
If you’re just getting started with SEO, you don’t need to invest in expensive paid tools yet.
You can use Keywords Everywhere, Ubersuggests and Answer the public.
These tools are affordable and are enough for you to get started.
Honestly, I use these free tools myself for low competition keyword.
Use whichever tools that are comfortable for you because everyone will have their own process of researching keywords.
I’m just showing you the quick easy way to get started.
When choosing your long tail keywords, there is thing called keyword difficulty.
But don’t let that scare you because I’m going to show you a few tips on how to tackle this.
6. Tips On How To Tackle Keyword Difficulty
Now the thing is finding these bunch of long tail keywords that you want to rank for is the easy part.
The hardest part is selecting the keywords you want to rank on Google so we need to look at keyword difficulty.
SEO competition research is an art in itself.
But basically it boils down to four main factors which are:
1. Relevant Content
2. Search Intent
3. Links From Other Websites
- In SEO there are links called backlinks which are basically getting a link from another website.
- There are various ways you can obtain links, you can obtain really spammy links and you can obtain really quality links
- Not all links are built the same.
- One link could be very powerful and it could only take one powerful link for you to rank on Google
- Or it can take a lot of links depending on how competitive the keyword is.
- Links from other websites is a major ranking factor but it doesn’t mean that you need thousands and thousands of backlinks in order to have domain authority.
4. Domain or Website Authority
The older your website is the more backlinks and content you have on your website the more authority it has.
And I can get really technical nd talk about domain ranking…
But I’ll leave that for another time.
In a nutshell, think about…
- How old is the website?
- Are they creating content consistently?
- Does it have high quality content?
- Are websites linking to them?
7. Relevant Content and Search Intent
Delivering Content To The User’s Search
- Relevant content is basically what the user is searching for.
- If you want to publish an article, to rank for a keyword then your website should provide useful content that delivers on the topic.
- Don’t put garbage filler content that doesn’t deliver on the user’s search intent.
It’s simple and foundational but not many people do it.
If it was you that’s looking for this solution…
- What type of content do you want to see?
- What kind of content would you consider that’s useful?
- Don’t just think about what you want, think about what the user is looking for because if you deliver a great user experience then your website will climb up in the search engines as well.
What Is The User’s Search Intent?
Every keyword has a search intent.
You can tell that the keyword “how to increase breath hold for freediving” is a long tail keyword that someone who is NEW to freediving would be searching for.
So think about the intent behind this person searching ….
Are they new, beginner, or advance?
In this above keyword example, write content like:
- The steps involved
- Exercises to move from 1 min to 2 min breath hod
- Write content expanding the topic
- Create a video on the topic or
- Infographic explaining the process
The easiest ways to combine your creativity is to actually go and see what your competitors are doing…
Look At The Top 5 Sites Ranking On Google
- Check out your competitors and see what they have on the website.
- Look at the type of content they have and see how they’re designing it.
- And make yours 10 times better.
10x better doesn’t mean that you need to write more content.
It can be adding more images and creating a better website design to enhance the user’s experience.
8. Types of Content
1. Video Content
If the top sites are mainly video content that’s ranking on the first page of Google…
Then check if the video content is on their website or is it a YouTube video?
If it’s a Youtube video, that’s good news because it would be much easier to rank on Youtube compared to normal SEO.
Then you could do is create a video to rank on Youtube and embed it on your GroovePages website.
2. Informational Post
These types of content is at the awareness phase so they know about this topic but they’re still searching for more information.
In terms of keywords there are informational keywords that people are searching for that you can create content.
3. Review Style Content
Before buying a product and services, people search for review online.
I’m sure before you went over to join GrooveFunnels ,you have been doing these searches.
Some of these search content that you’re finding on Google are review style content.
4. “How To” Articles
So these are just articles shows you the steps involved.
They break it down with pictures or maybe videos for illustration.
I’m going through as many examples as possible so that you know who your competitor are.
What type of content they’re creating and how you can model it.
Don’t copy people’s content, that’s plagiarism.
- Google is looking for unique content and relevant content
Now bear in mind that if you have a brand new website without authority, it will take longer to rank.
SEO is fantastic but you also have to take a patient approach to it because it is a long term game.
While you’re waiting for your keywords to rank…
You can also add on a multi-approach whereby you’re running ads and working to create content for the search engines.
Look at the content that is appearing on the first page of Google and make it 10 times better.
When you see big names that have a lot of authority…
They could just be ranking on one page on their website.
You could dominate them over time by creating a very niche specific website.
With lots of content on that specific topic or niche by creating supporting articles.
It’s about creating consistent content building quality links to it.
You don’t do it once and you stop at it.
You still need to be patient in order to get results and implement.
Go and look at your competitors and see exactly what they’re doing and be 10x better.
Content Tips For SEO
1. Take The Average Word Count Of Your Top 5 Competitors
- If the first competitor on the top spot has 1,000 words.
- The second competitor has 500 words and the third competitor has 800 words…
- Add it all up and average it the word count.
- That’s going to be your starting point
- If you’re an overachiever you can double or increase it but don’t add words of that are irrelevant.
- Think about it from your own perspective and if you were searching for information… what would you like to see ?
- So think about creating content that is useful to the reader and provides value.
- There’re so many factors that go into ranking your website on the first page of Google
- But what I can attest to, is that if you provide useful content then you’re going to climb up in the search engines… especially when you target long tail keywords.
2. Readable And Easy To Digest
- Is your content readable and easy to digest?
- Don’t use a wall of text
- You can chunk down content by adding in:
- A table of contents, have a subheadings, bullet points and illustrations between your content.
- Make your content readable not only for desktop but also for mobile users.
- These days when people are reading on their mobile, two to three sentences on your desktop device will appear as six sentences on your mobile device – so break paragraphs to just two to three sentences.
- It could be just a matter of formatting that you improved on your website so make it readable.
The beautiful thing about GroovePages is that you’ve got accelerated mobile optimized pages and that’s a Google ranking factor.
GroovePages already has mobile friendly pages built-into their software and all that is taken care for you.
3. Improve User Experience
- Think about the 5-10 competitors that you went through, can you improve the user experience with a cleaner website design?
- You can improve the user experience by customizing the layout to be more professional.
- You need to design it in a way where the person can get the information they need and enjoy reading your content.
- And you can use GroovePages to custom design where you want your content to be to make it easy on the eye.
4. Unique Images With Keywords
- When you’re adding images try to create your own unique images
- Everyone is going to stock photo websites and downloading the same images and using them on their website.
- You can go into Canva, use the same photo, tweak, modify, and download it then it becomes a unique image.
- You can rename that image file with your long tail keyword and add it to your website content.
You can also reuse that image onto Pinterest and pin your image.
Pinterest is a visual search engine, has a high domain rank and can push additional traffic to your website.
And if you can pin an image, it will link back to your website.
You are essentially building links for your website .
You can even do Pinterest SEO and get your Pinterest boards to rank.
If you guys are doing long tail keywords, definitely explore Pinterest.
1. Use Short Paragraphs
- People these days have a short attention span and if they see an essay about a war of texts, they’re gonna zone out.
- Think about it like a conversation having conversations in short sentences.
- Use short paragraphs and sentences then stick to 2-3 sentences max.
- If it’s longer than that break it down to another paragraph.
- I know we’re breaking the laws of grammar here but from an SEO perspective and user experience, just chunk it down to shorter paragraphs.
2. Write At 6th to 8th Grade Level
- Don’t write it in a way that insults your reader’s intelligence.
- Create content and break down technical terms into more easy going terms that doesn’t insult a person’s intelligence.
- So what you could do is can combine some industry terms with common vocabularies.
- You still need to think about your ideal buyer or your client avatar, would they understand what you wrote?
3. Simplifying Complex Content
- If the content is really technical, you can break it out into sections and combine it with videos or infographics to illustrate it.
- Each one of us has different learning modalities, some of us are more visual and some are more verbal.
- You want to cater for these different types of communication modalities and how people take in information.
This is the reason why video is so powerful because it covers so many touch points.
It’s great for visual people and auditory people.
You can always link back to your website so that users can read the text version of the content as well.
Take the time to create a Youtube video, upload it and then embed it on your GroovePages.
4. Check Grammar
Grammarly is a tool that you can use to well… check grammar.
It’s a chrome extension but they also have an online version where you can just copy and paste your text to check grammar.
It could be a pet peeve for some people that’s why you really need to know your audience and the things that they like.
If your audience are highly educated, they probably won’t want to see a niche website that has a whole bunch of grammatical errors.
5. Use Pattern Interrupts
A pattern that interrupts the mind and eye so that it capture’s peoples attention.
- This helps the mind to keep on track of the content.
- H1 which is the main headline and H2 is a sub heading.
- Use sub-headline to break-up and support your content.
- So it’s like an essay format where you write out your sub headings first before you write content.
Influencer Quotes or Tweetable Quotes
- Quotes that you can create on Canva and add to your website as content.
- You can also add quizzes and polls on your website as a pattern interrupt.
So it not about writing more content and doing more…
It’s about how you can use these pattern interrupts to keep the user’s attention on your website.
You can know all about bounce rates with Google Analytics so if you don’t have Google Analytics in store, please install it.
I have made a tutorial on “How to install Google Analytics on GroovePages using Google Tag Manager”.
Eliminate Any Distractions
- If the purpose of your content is to get people to take a specific action like “Sign up to my email list” or “purchase this”.
- Remove any distractions like ads or irrelevant pop-ups.
- When you have too many pop-ups, people are going to exit your website.
- Because either the content is not relevant or you’re putting little annoying distractions
- Or you’re having ads that just appear on the side and it takes forever to load the content.
That’s it guys! Make sure you grab your free sales funnel planning workbook below.
This workbook guides you through the 5 simple steps of creating simple yet seriously effective sales funnels that convert leads into sales!