Are you a local business owner like a chiropractor, dentist, gym, restaurant or florist who struggles with Facebook ads?
You’re not alone.
The #1 challenge that many local business owners face when using Facebook Ads is getting new and consistent leads and clients.
If your Facebook ad campaigns aren’t performing as expected, it usually has something to do with your offer…
OR the way you’re selling your product or service on Facebook.
Let’s say you have a gym, the way you’re going to advertise on Facebook will be different from that of an e-commerce store.
Just go over that sentence again and let it sink in…
It’s a beginner’s Facebook ad mistake that nearly every local business owner makes.
With the amount of information overload in marketing, sometimes it difficult to know what will really work for your business model.
So where do you begin?
How do you sell?
Here are 3 ways you CAN SELL on Facebook as a local business owner using Facebook ads .
1. Keep Your Ad Copy Short & Sweet
A successful ad copy is like the beginning of an engaging conversation.
And like all conversations, you talk to people you don’t know and people you do know, in a different manner.
Essentially, the same applies to your ad copy as well. It is as simple as that.
When it comes to writing a Facebook ad copy, the AIDA copywriting formula is an “old standard” that produces rock-solid results consistently.
AIDA stands for:
- Attention
- Interest
- Desire
- Action
Used extensively by advertising professionals, the AIDA formula is a tried and proven persuasive writing technique.
Here’s how you keep your ads short and sweet using the AIDA formula:
- Draw your target audience’s attention.
- Arouse or evoke their interest in your product or service.
- Stimulate their desire to purchase your product or service.
- Encourage your target audience to take action through further investigation and involvement.
When it comes to the length of the ad copy, shorter ad copy works better for local businesses and service providers because it simply requires lesser conviction.
Think about it.
Let’s say you have back and neck pain…. it doesn’t require much of an effort to convince you to go to a local chiropractor that is a 5 minute drive from your home!
Therefore, if you’re a local chiropractor running Facebook ads, your ads will be more impactful when you apply the AIDA formula by keeping it short and straight to the point.
Check out my post on the Anatomy of a High Converting facebook ads which comes with a free workbook.
2. Use Real Life Business Photos
Your target clients are educated, tech savvy individuals, who will easily filter out all those images on their Facebook newsfeed that “look” and ‘feel’ like an advertisement.
While your competitors are purchasing stock photos for their ads, your business will stand out remarkably on your customer’s Facebook’s newsfeed with your own unique photos.
It would be highly valued because showcasing authentic photos of your staff, clients and premises not only demonstrates that you are a real business operating in the local area, it also subtly suggests of an honest dealing on your part and helps in winning the immediate trust of potential clients.
Having spent over $200,000 in Facebook ads and split testing hundreds of image variations, our data points to the most effective image ads which get clicks and engagement are those with real life business photos.
3. Have An Irresistible Offer
An offer can be a special offer or promotion that is so irresistible that it is hard to say no to. Basically, it’s a no brainer.
When I was consulting, we implement irresistible offers for local businesses.
And when we make such an offer, we’re able to generate new and consistent leads for our clients every day, up to 120 new clients per month (and that is on the low end).
The most advantageous outcome of making such irresistible offers is that you’ll be able to build an email database of leads and clients very quickly.
This will allow you to continue the Facebook conversation with your leads and clients via email marketing and essentially selling more products and services.
Now the thing is, you can spend time doing what everyone else is doing, like, posting ‘new staff announcements’ and ‘health tips’ updates but that doesn’t necessarily translate to people calling your business.
But by having an irresistible offer that doesn’t require too much time or financial commitment from your prospects – you can attract new clients walking into your business doors.
P.S. Want to learn how I generated 92 leads in 7 days for a local business?
Get the step by step system on how to generate leads for your local business here.
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