Digital Marketing Tools & Resources

This is a list of the digital marketing tools and resources I use to run my online business.

I only recommend tools and resources that I have personally tested and used.

Bookmark this page for updates on new tools.

Productivity

G suite

  • I rely on Gmail, Google Docs and Google Sheets, so G​ Suite​ is an essential part of running my business.
  • I’ve been using it since 2009 and can’t imagine working without it.
  • Activate your 20% discount HERE and use this promo code: 63HDAPK7GGKHM9H

Confluence

  • Confluence is a project management tool that​ lets you store all of your projects, to-dos and ideas in one place.
  • I’ve used Trello, Asana and Monday but find Confluence more efficient in managing teams.
  • You can create templates for repetitive tasks, sub-tasks, add comments and collaborate on projects.

Analytics

Google Analytics

  • If you run an online business, Google Analytics is essential in keeping track of your website’s performance.
  • Google Analytics lets me check my organic and paid traffic, and to see how people are engaging with my content.

Google Search Console

  • Google Search Console provides you with the tools and insights to help you improve your presence (SEO) in Google’s search results.
  • You can submit your website’s sitemap, uncover keyword queries and diagnose website errors.

Google Tag Manager

  • Google Tag Manager is a a free tool that allows you to manage and deploy your marketing tags in one place – without having to modify your website’s code.
  • Some of the tags I use within Google Tag Manager are:
    • Google Analytics universal tracking code
    • Facebook Ad pixel
    • Google Ads Conversion tracking code
    • Heatmap tracking like Hotjar
    • LinkedIn Ads insight tag
    • Event tracking
    • and more!

Domains

Namecheap

  • Namecheap offers cheap domain name registration with free WhoisGuard privacy protection.
  • I only buy domain names at Namecheap not their hosting plans (for hosting I use Siteground).

Porkbun

  • Porkbun offers domain registration at low prices with free SSL and WhoisGuard privacy.
  • Porkbun has become my favorite place to purchase domains quickly and cheaply.

Hosting

Siteground

  • I use Siteground for it’s 100% uptime, fast website loading speeds and excellent customer service.
  • It beats Bluehost and Hostgator hands down when it comes to FAST loading websites.
  • For SEO and server reliability, use Siteground hosting – Activate your 67% discount HERE.

Landing Page & Funnel Builder

GrooveFunnels / GroovePages

Selling Digital Products

GrooveSell

  • GrooveSell is a free shopping cart and affiliate program platform that allows you to sell:
    • Digital products
    • Online courses and
    • Membership subscriptions
    • Online or digital services.
  • It is a shopping cart that has more features than ThriveCart, SamCart, Clickbank, JVzoo and PayKickStart
  • For the time being, due to COVID 19, you can get a FREE GrooveSell account with ZERO monthly fee and ZERO transaction fees.
  • Whilst you can sell one-off physical products with GrooveSell – it’s designed to help you take payments for digital products, subscriptions, services and build an affiliate army.
  • The FREE GrooveSell account also comes with a FREE GroovePages account.
  • I wrote a review of GrooveSell here.

E-Commerce

GrooveKart

  • GrooveKart is E-Commerce on steroids.
  • The system is built for ex-Shopify users, Print-on-Demand and Drop-Shipping websites.
  • GrooveKart is more affordable and has more features than Shopify’s premium plans.
  • Here are just some of the features in GrooveKart:
    • Import existing Shopify stores
    • Customize your shop’s design with drag and drop page builder
    • Built in shipping app
    • Tracking pixels
    • Retargeting
    • 1- click Upsells
    • Simulated coupon finder like Honey app
    • Simulated wheel prize
    • Built in live chat
    • Social proof pop-up of who just bought what
    • Stock unit countdown
    • Countdown timers for promotions
    • Show who is watching your products live
    • Order bumps
    • Show related products
    • Connect with Aliexpress
    • Zapier integration
    • Powerful reporting
    • Analytics intelligence
    • Customer look up
    • Built in support desk
    • Unlimited staff accounts
  • Instead of paying hundreds of dollars in 3rd party apps, you get it for FREE with GrooveKarts’s built-in native apps.
  • Get 50% discount off GrooveKart HERE.

Email Marketing

ActiveCampaign

  • Email is a MUST when it comes to running your online business and keeping prospects and customers engaged.
  • Over the years, I have used Aweber and MailChimp, but ​ActiveCampaign has robust features for a reasonable price.
  • You get three tools on 1 platform – email marketing, marketing automation and a CRM.
  • Get a FREE 14-Day ActiveCampaign trial here.

WordPress Theme

GeneratePress

  • I have used many WordPress themes throughout the years but I like GeneratePress for its simplicity and speed.
  • GeneratePress is a free light-weight WordPress theme that loads amazingly fast.
  • The premium version of the theme has extra customizations features and is optimize for SEO.
  • Get GeneratePress here.

WordPress Plugins

I try to use the least amount of WordPress plugins to reduce slow website loading time.

Here are some of the plugins I’m currently using:

GeneratePress Premium

  • The premium version of GeneratePress theme comes in the form of a plugin.
  • Within that plugin, there are ‘modules’ that allow you to customize your website’s backgrounds, menu navigation, color, typography, blog and more.
  • Download GeneratePress Premium plugin here.

Rank Math SEO

  • Rank Math handles everything related to on-page SEO like title tags, meta information, sitemaps, redirections, and schema rich snippets.
  • You can track your keyword rankings when you link your Google Search Console.
  • Best of all, it’s FREE!
  • Download Rank Math SEO Plugin here.

Easy Table of Contents

  • Easy table of contents plugin automatically generates a table of content for your posts and pages.
  • It allows readers to jump to specific sections of long articles.
  • It helps with SEO by appearing as feature snippets in Google search results.
  • Download Easy Table of Contents Plugin here.

SG Optimizer

  • This plugin is for Siteground customers and is designed to improve your Website’s performance.
  • I’ve improved my GTmetrix website speed and performance from a D to A grade with this plugin.
  • This plugin WILL NOT WORK if you’re with another hosting provider.

Niche & Keyword Research

Google Trends

  • Google trends is a great tool for finding trending topics and hot niches.
  • It will show you whether a keyword (or product) is trending or seasonal.
  • Use Google Trends to determine the viability of a niche over the long term (it goes back to 2004 -present)

SEMRush

  • I use SEMRush for keyword research, SEO research, competitive analysis and content marketing.
  • They have so many tools like site audit, backlink analysis, content research, rank tracking and more.
  • You can set up projects, receive notifications and create reports for clients.
  • Claim your SEMRush 7-day FREE trial here.

Keywords Everywhere

  • Keywords Everywhere is a Firefox and Chrome extension that gives you the monthly volumes for any searched keyword.
  • Just pop a keyword into Google or Youtube search box and you’ll see the monthly search volume, CPC and competition.
  • It does not provide in-depth analysis like SEMRush but I use it for long tail keyword research.

Answer The Public

  • Answer the Public provides keywords in relation to the questions people are asking in Google.
  • People tend to ‘ask Google’ questions that they will not normally ask their friends and family.
  • Enter a generic keyword like ‘social media’ into the search box and you will uncover a bunch of keywords in the form of questions.

Graphics

Canva

  • Canva is awesome. It’s a FREE online graphic design tool that creates amazing graphics in minutes.
  • In just a few clicks, you can create banners, social media images, reports, logos with their pre-made templates.
  • Get a FREE Canva account here.

Creative Market

  • Creative Market is THE place to buy beautiful stock photos, icons, social media images, logos and pre-designed templates – at affordable prices.
  • The quality is so high that even professional graphic designers use Creative Market for their design work.
  • Check out Creative Market here.

Courses

SEMRush Academy