This is a list of the digital marketing tools and resources I use to run my online business.

I only recommend tools and resources that I have personally tested and used.

Bookmark this page for updates on new tools.

Productivity

G suite

  • I rely on Gmail, Google Docs and Google Sheets, so G​ Suite​ is an essential part of running my business.
  • I’ve been using it since 2009 and can’t imagine working without it.
  • Activate your 20% discount HERE and use this promo code: 63HDAPK7GGKHM9H

Confluence

  • Confluence is a project management tool that​ lets you store your vision and brain storm projects.
  • I use Confluence in conjunction with Trello and have my to-dos on Trellos.

Analytics

Google Analytics

  • If you run an online business, Google Analytics is essential in keeping track of your website’s performance.
  • Google Analytics lets you check your traffic statics and how people are engaging with your website content.

Google Search Console

  • Google Search Console provides you with the tools and insights to help you improve your presence (SEO) in Google’s search results.
  • You can submit your website’s sitemap, uncover keyword queries and diagnose website errors.

Google Tag Manager

  • Google Tag Manager is a a free tool that allows you to manage and deploy your marketing tags in one place – without having to modify your website’s code.
  • Some of the tags I use within Google Tag Manager are:
    • Google Analytics universal tracking code
    • Facebook Ad pixel
    • Google Ads Conversion tracking code
    • Heatmap tracking and more!

Domains

Namecheap

  • Namecheap offers cheap domain name registration with free WhoisGuard privacy protection.
  • I only buy domain names at Namecheap not their hosting plans (for hosting I use Siteground).

Porkbun

  • Porkbun offers domain registration at low prices with free SSL and WhoisGuard privacy.
  • Porkbun has become my favorite place to purchase domains quickly and cheaply.

Hosting

Siteground

Landing Page & Sales Funnel Builder

GrooveFunnels

Selling Digital Products

GrooveSell

  • GrooveSell is a free shopping cart and affiliate program platform that allows you to sell:
    • Digital products
    • Online courses and
    • Membership subscriptions
    • Online or digital services.
  • It is a shopping cart that has more features than ThriveCart, SamCart, Clickbank, JVzoo and PayKickStart with ZERO monthly and transaction fees.
  • Your FREE GrooveSell account also comes with a FREE GroovePages account.
  • I wrote a review of GrooveSell here.

E-Commerce

GrooveKart

  • GrooveKart is E-Commerce on steroids.
  • The system is built for ex-Shopify users, Print-on-Demand and Drop-Shipping websites.
  • GrooveKart is more affordable and has more features than Shopify’s premium plans.
  • Instead of paying hundreds of dollars in 3rd party apps, GrooveKarts’s has built-in native apps for free.
  • Get 50% discount off GrooveKart HERE.

Email Marketing

ActiveCampaign

WordPress Theme

GeneratePress

  • I have used many WordPress themes throughout the years but I like GeneratePress for its simplicity and speed.
  • GeneratePress is a free light-weight WordPress theme that loads amazingly fast.
  • The premium version of the theme has extra customizations features and is optimize for SEO.
  • Get GeneratePress here.

WordPress Plugins

I try to use the least amount of WordPress plugins to reduce slow website loading time.

Rank Math SEO

  • Rank Math handles everything related to on-page SEO like title tags, meta information, sitemaps, redirections, and schema rich snippets.
  • You can track your keyword rankings when you link your Google Search Console.
  • Best of all, it’s FREE!
  • Download Rank Math SEO Plugin here.

Easy Table of Contents

  • Easy table of contents plugin automatically generates a table of content for your posts and pages.
  • It allows readers to jump to specific sections of long articles.
  • It helps with SEO by appearing as feature snippets in Google search results.
  • Download Easy Table of Contents Plugin here.

SG Optimizer

  • This plugin is for Siteground customers and is designed to improve your Website’s performance.
  • I’ve improved my GTmetrix website speed and performance from a D to A grade with this plugin.
  • This plugin WILL NOT WORK if you’re with another hosting provider.

Niche & Keyword Research

Google Trends

  • Google trends is a great tool for finding trending topics and hot niches.
  • It will show you whether a keyword (or product) is trending or seasonal.
  • Use Google Trends to determine the viability of a niche over the long term (it goes back to 2004 -present)

SEMRush

  • I use SEMRush for keyword research, SEO research, competitive analysis and content marketing.
  • They have so many tools like site audit, backlink analysis, content research, rank tracking and more.
  • You can set up projects, receive notifications and create reports for clients.
  • Claim your SEMRush 7-day FREE trial here.

Keywords Everywhere

  • Keywords Everywhere is a Firefox and Chrome extension that gives you the monthly volumes for any searched keyword.
  • Just pop a keyword into Google or Youtube search box and you’ll see the monthly search volume, CPC and competition.
  • It does not provide in-depth analysis like SEMRush but I use it for long tail keyword research.

Answer The Public

  • Answer the Public provides keywords in relation to the questions people are asking in Google.
  • People tend to ‘ask Google’ questions that they will not normally ask their friends and family.
  • Enter a generic keyword like ‘social media’ into the search box and you will uncover a bunch of keywords in the form of questions.

Graphics

Canva

  • Canva is awesome. It’s a FREE online graphic design tool that creates amazing graphics in minutes.
  • In just a few clicks, you can create banners, social media images, reports, logos with their pre-made templates.
  • Get a FREE Canva account here.

Creative Market

  • Creative Market is THE place to buy beautiful stock photos, icons, social media images, logos and pre-designed templates – at affordable prices.
  • The quality is so high that even professional graphic designers use Creative Market for their design work.
  • Check out Creative Market here.

Courses

SEMRush Academy