What is an Email Broadcast?
A broadcast email is a single message that is sent to an entire list or segment of people at the same time.
It can be scheduled to go out on a specific date and time, but the schedule is the same for everyone.
A broadcast is generally the best option when you need to send a time sensitive message or newsletter to everyone at the same time.
GrooveMail is part of the GrooveFunnels suite of apps, I wrote a review of GrooveFunnels lifetime here.
Create An Email Broadcast In GrooveMail Tutorial
Creating New Segments
- Check out my blog on GrooveMail Tutorial Part 1 to learn how to create tags first.
- In this example, you’re going to create a segment using tags to send out an email broadcast.
- Head to “Tags & Segment” on the left panel then click on “Segments”.
- Click on “New Segments”.
- Name your segment for example: “People TAGGED Aimee Funnel Bootcamp” and click on “Create Segment”.
- Under “Included”, click on the drop-down arrow and click on “Has Tag”.
- Click on the second select button, the tag used in this example is under “Leads” which will load the specific tag on the next drop-down arrow.
- Choose your tag and click on “Add”.
- No need to exclude anyone on specific lists or tags but if you want to that option is available here for you.
- To create a segment out of the specific tag, click on “Save & Exit”.
Creating a New Broadcast Email
- Next, head to “Campaigns” and click on “Broadcast”.
1. Campaign Info
- Click on “New Campaign” on the top right corner.
- Under Info, input the name of your campaign, e.g. “Happy New Year’s – Aimee Funnel Bootcamp Segment”.
- And you can put the same description or be more detailed if you want then click “Save & Next”.
2. Campaign Account
- Under Communication Gateway, leave it set at “Send by email” because SMS is not available yet.
- Under the Sender Details, select the sender ID that you’ve already set up.
- Click “Save & Next”.
3. Communication Recipients
- In “Included”, you can select people who have subscribed to a list “Has Tag” or has been “Added To Segment”.
- Click “Add it to Segment” and select the segment that was created in this example is “People TAGGED – Aimee Funnel Bootcamp” then click on “Add”.
- Right now, I only have one test email in that segment so that’s correct.
- Underneath the page, it shows you Lead Selected, Emails Filled In, Blocked, and the number in that segment.
- Click on “Save & Next”.
4. Campaign Message
- In the subject headline, input your message title.
- Under preview, just add a snippet of text to read before they open if you want to.
- For body massage, open up a online HTML editor.
- I’ve already entered some placeholder text and it’s given me a formatted HTML version on the left column.
- Once you’ve composed your message, copy the HTML version and head back to GrooveMail.
- Over on the right corner of the email body column, toggle the “View HTML” to view the HTML version.
- Paste it in the HTML from the HTML editor and switch it back again the HTML.
- To personalize the email change the “first name” to the dynamic variable which is {first_name}.
- Even though the message looks very tightly packed, it’s actually formatted neatly over in the HMTL editor.
- Once you’re happy with that, click “Save & Next”.
5. Campaign Email Schedule
- You have the option of sending the email broadcast now, scheduling it for later, or saving it as a draft.
- Now if you click on “Schedule for later” and the next row click on “Select Date and Time”, the calendar will pop up which allows you to select the desired date and time for broadcasting the email.
- Remember that the time and date are set in EST time.
- Click on “Save & Next”.
6. Broadcast Details
It’ll give you a summary of your broadcast details and click “Save & Exit”.
Viewing Analytics of the Broadcasted Email
- You can go to Analytics on the left panel and click on “Broadcast”.
- Then select the broadcast name.
- It will then give you a summary of the ID, name, description, how many clicks, how many opens, recipients sent, etc.
- At this stage, you can only see basic analytics but hopefully, when they’re out of beta you get more detailed analytics.
That’s it, guys! Make sure you grab your free sales funnel planning workbook below.
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